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Marketing & Loyalty

At United Airlines, the Marketing department manages our brand, grows revenue from core and ancillary products and drives customer acquisition and engagement through new product development. The department is comprised of several functions consisting of: Onboard Product Development and Design, Brand & Marketing Strategy, and Market Research & Insights.

United’s Loyalty department is a multi-discipline organization responsible for all aspects of the customer loyalty experience. Loyalty is responsible for delivering products and services to customers throughout the travel journey that drive customer engagement and loyalty. The group designs the program structure and benefits of the MileagePlus program. The loyalty department is responsible for creating partnerships with valuable entities to extend the value of the program beyond the customer flight, and into consumers’ daily activity. The loyalty department works with other Star Alliance partners to ensure the availability of its products and services while MileagePlus customer travel with them.

Job overview and responsibilities

The Marketing department has a number of intern opportunities given our recent campaigns to grow in key markets, develop exciting and innovative new products for our customers, and continue to develop our global brand. Intern opportunities for Marketing include:

Brand & Marketing Strategy

• Assist with multi-channel campaigns to support various airline initiatives, including route support and merchandising

• Collaborate with current team to plan channel strategy, develop creative brief, facilitate reviews and approvals, and ultimately execute

• Identify opportunities to use customer data to personalize messages and campaigns

• Assist with development of brand standards and products across customer and employee-facing facilities (e.g. airports, training centers, break rooms and offices)

• Ensure brand standards are met and communicated across the organization, including millwork, signage, and facilities for both employee and customer facing spaces

• Execute station brand refresh projects based on brand standards

Onboard Product Development and Design- Aircraft

• Support various aircraft interior product development and design initiatives across the fleet

• Assist with the gathering of competitive product information and compile data from other major airlines world-wide to ensure better benchmarking for team reference

• Assist with the gathering of information related to unique partnerships to help build the brand, bolster the product experience and layout an organized and logical approach to drive internal conversations

• Identify opportunities to use and leverage customer data from Research & Insights to help push future initiatives

Marketing Research & Insights

• Support the delivery of marketing research projects, gathering insights related to qualitative and quantitative analysis

• Work with agency partners to maintain project timelines and arrive at quality deliverables

• Leverage internal/external data sources to perform analysis of product performance, communication channel performance and brand performance

The Loyalty department has a number of exciting intern opportunities this summer. Interns will be placed in the following areas:

• Loyalty Partnership Development and Management – This area of business is responsible for bring on new partners as well as increasing member engagement with current partners both in terms of earning and using miles

• Program and Member Benefits – The focus of this area is increasing members’ spend on United and enhancing the experience and engagement of members through benefits. This area also focuses on driving member engagement by offering a competitive set of airline reward options

• Loyalty Program Operations – This area consistently works to improve our operational procedures, speed to market, and flexibility

• Lifecycle and member management – The focus on this team is to acquire, activate, and retain members through personalized communications and campaigns that improve their experience at every touch-point

Required

• Applicant must be a current undergraduate student graduating in 2022

• Must be pursuing a bachelor’s degree in Marketing, Business Administration, Communications, Engineering Design, Economics, Industrial Engineering or a related field

• Highly organized and self-motivated, with excellent interpersonal skills

• Ability to manage multiple, competing priorities and ensure attention to detail

• Excellent written and verbal communication and presentation skills

• Must be comfortable talking to and collaborating with a variety of stakeholders

• Confident performing data analysis to arrive at insights and develop recommendations

• Proven proficiency with Microsoft Office (Word, Excel, PowerPoint)

• Position is remote

• Must be legally authorized to work in the United States for any employer without sponsorship now and in the future

• Successful completion of interview required to meet job qualification

• Reliable, punctual attendance is an essential function of the position

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT

Division: 51 Loyalty

Function: Marketing / Loyalty / Mileage Plus / Alliances

Equal Opportunity Employer – Minorities/Women/Veterans/Disabled